Saturday, April 10, 2010

Swarovski collaborates With 'Sex and the City 2'

Charlotte, Carrie, Samantha and Miranda are getting a little extra sparkle.

Swarovski has teamed with "Sex and the City 2" on accessories and jewelry for the movie, which will be presented on May 27.

Carrie's closet is bedecked with a crystal chandelier, the characters wear crystal studded minaudieres and Kim Catrall and Miley Cyrus, who makes a cameo, stand in front of a Swarovski logo-ed "step and repeat" at an event that takes place in the film.


In addition to brand placement, 800 Swarovski boutiques will adorn their shop windows in the style of the "Sex and the City" characters.

"Swarovski is the perfect fit for the fabulous foursome and represents everything the movie evokes: fashion, glamour, femininity and a strong sense of personal style," told Nadja Swarovski, vice president of international communications at Swarovski.

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