Ralph Lauren has unveiled the promotional material for its newest fragrance, Notorious, staring one of my personal favorite models, Laetitia Casta.
The French beauty fronts the campaign which according to the release aims to embody the sexy, intriguing Notorious woman, whose image was inspired by the iconic actresses of the golden era of Hollywood film.
Laetitia’s glamour, daring and powerful femininity make her the perfect face for this seductive fragrance,” says Guillaume de Lesquen, President, Worldwide, Ralph Lauren Fragrances. “She is classically beautiful, but lives her life in a completely modern way. Laetitia is Notorious.”The print campaign was photographed by Michael Thompson where Casta is looking luxurious, seductive and every inch a classic Hollywood screen siren. The accompanying Notorious commercial film was directed by renowned Hong Kong-based filmmaker Wong Kar-wai, but it unfortunately features nothing more that Casta looking seductively at the camera, occasionally joined by a male model - watch it below then go behind the scenes
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