THE BLEACHING OF BEYONCE

The pop starlet appears in an advertisement for L’Oréal looking noticeably lighter than usual. And we’re not just talking about her hair. The ads which are published in the September issue of several of the glossies, show a Beyonce with a much lighter skin tone.

After the change in skin became a hot topic on the internet L’Oréal issued a statement which denied any wrongdoing.

“Beyoncé Knowles has been a spokesperson for the L’Oréal Paris brand since 2001,” the company said. “It is categorically untrue that L’Oréal Paris altered Ms Knowles’ features or skin tone in the campaign for Féria hair color.”

B’s publicist Alan Nierob said, “There is no doubt that anyone seeing that ad will know that it is Beyoncé.”

The change is not Michael Jackson dramatic but still noticeable.